Designer Perfume Of Celebrities

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Thursday, March 6th, 2008 Subscribe To Our Feed

Some time ago, cosmetics companies were responsible for the designer perfumes that lined counters in posh department stores. Such names as Estee Lauder, Chanel, and Guerlain, were all the rage and these companies would often get celebrities to endorse their designer perfumes. Nowadays, celebrities don’t seem to want to endorse another companies designer perfume. The rage in Hollywood is for every starlet to have her own line of designer perfumes and cosmetics.

Do The Celebrities Actually Have A Hand In Things?

The extent to which a celebrity is involved in the designer perfume that is sold in their name can vary. Some celebrities turn the design tasks over to professionals and simply give their approval on the finished products. Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer perfume.

Whilst Celine Dion says she was involved in every aspect of the development of her designer perfume, that does not mean she donned a lab coat and mixed the vials of scent like a proverbial mad scientist. Rather she was involved in the development process that determined just what kind of scent she wanted to produce. She also took part in designing the bottle and the marketing of her newest line.

Another celebrity, that likes to be involved in the production of her designer perfume is Jennifer Lopez. Having once worked at a cosmetics counter, she knew exactly what she wanted her signature fragrance to smell like. The company that worked out the fragrance combination credits her with adding the hint of sake scent that tops off the perfume. She even had the bottle design include a pretend diamond ring or necklace on the neck in tribute to her penchant for wearing jewelry. By continuing being involved with each aspect of her scent’s development, she can make sure that the perfume genuinely reflects who she is.

Paris Hilton doesn’t state to be involved in every aspect of her perfume designs, however she has a large role in her perfume’s marketing. Without her famous face and popularity, the perfume would probably get lost with many other fragrances at the local drug and discount store.

The Popularity Of Celebrity Designer Perfumes Grows

At the beginning, when celebrities, such as Elizabeth Taylor, first introduced designer perfume decades ago, the reaction was mixed. Some critics felt that celebrity perfumes were just a fad, but today with many celebrities joining the ranks of perfume makers, the sales of celebrity fragrances is growing in leaps and bounds.

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